Understanding our needs

Sometimes, it is rather boring that whenever we have some new technology breakthrough, almost all the cosmetic companies will be selling almost the same thing and promoting the same thing.

It is like the same product but with difference brand names only. I wonder why some companies do not do more market research and see if there are other things that can be marketed instead of the same old things sold by other companies? Usually, it is only the giant companies that come out with something new and soon, the others will follow suit. I mean, can’t some companies spend a little and try to be more innovative with something that the market wants?

Oh well, I suppose we are going to see whitening cream for a long, long time until someone comes and tell us otherwise.